Meet Our Founder

- Nicholas Ruvalcaba

Flash back with me to November 11, 2015. I was employed as a Heavy Machine Operator in Granada Hills, CA at the time, getting ready for a regular day of work. Stepping out into the cold, crisp morning air with my usual coffee and protein bar breakfast, I grabbed my keys and headed out to start the day’s project. Little did I know that this day would change my life forever.
Hours later, I would be involved in a life-altering accident that would render me immobile for years. Doctors gave me a 60% recovery rate. After fighting through feelings of pain and doubt, I decided that 60% wasn’t good enough.

The road to reclaiming my life was a journey of self-discovery that undoubtedly became the foundation for the concept of Amplify Expression, Deepen Your Identity. Through physical therapy, exercise, and lifestyle changes, I was slowly but surely improving every day. I began to realize that the love I had for this ritual came from a dark place in my life, yet it formed a strong resilience in me that allowed me to pursue the life that I wanted, permitting me to finally surround myself with like-minded people and communities.

Fast forward five years and I’ve found a home in the creative community, a community that allows me the freedom to express my journey in a way that is true to my identity. This path has not been easy, but looking back now, I see the silver lining of all of my struggles, and the reward of my resilience.